Jonah Berger Coaching · jonahbergercoaching.com
Your Program
Outline
What many call the problem is actually a solution… the question is, what is it actually solving.
Behavior change at this scale doesn't happen through insight alone. It happens through repeated experience of a different way of being — held in relationship, built in the body, sustained through structure — until the new pattern has enough traction to carry itself. The research is clear: habit consolidation requires time, relational contact, and a nervous system regulated enough to learn. We get the body right first. Everything else follows.
At a Glance · Three Tiers
Elevate
45-Day Intensive
$7,500
45 days + 60-day check-in
✓ 90-min intake assessment
✓ Week 1 daily in-person (7 sessions)
✓ In-person gym + meal prep
✓ Personal protocol document
✓ Evening + shame spiral protocols
✓ Days 31–45 independence phase
✓ Day 30 + Day 45 rituals
✓ 60-day check-in (built in)
— Neuroplasticity layer
— Days 46–90 consolidation phase
— Day 90 closing ritual
Immersion
60-Day + Integration
$9,500
60 days + neuroplasticity layer
✓ Everything in Elevate
✓ Pre-treatment prep sessions
✓ Post-treatment window contact
✓ 48–72 hr window protocol
✓ Integration weaving across arc
✓ Days 46–60: weekly online + daily memos
✓ Day 60 close + 60-day check-in
✓ Values conversation (Week 7)
— Days 61–90 consolidation phase
— Day 90 closing ritual
Sovereign
90-Day Full Arc
$11,000
90 days · Full consolidation
✓ Everything in Immersion (60 days)
✓ Days 46–60: weekly online + daily memos
✓ Days 61–75: bi-weekly online + EOD memos
✓ Days 76–89: weekly check-in + memos
✓ Day 90 closing ritual
✓ Full habit consolidation arc
✓ Identity-level behavioral integration
✓ Social architecture planning
✓ Values-based motivation anchor
✓ 60-day post-program check-in
Elevate · Tier 1
The 45-Day Intensive
Built for the man who is ready to interrupt the pattern and needs a container strong enough to hold it — with a structured independence phase that addresses the most dangerous moment: when the scaffolding comes down.
$7,500
45 days + 60-day check-in
Pillar 01
Sleep Regulation
Consistent wake time from Day 1. Sleep log, evening protocol, and nightly review. The regulatory foundation everything else depends on.
Pillar 02
Nutrition & Meal Prep
Two in-person prep sessions weekly. Repeatable meals, consistent timing, and deliberate interruption of the late-night depletion pattern.
Pillar 03
Movement
In-person gym sessions throughout. Week 1 goal is showing up — not performance. Timed to support sleep onset and nervous system regulation.
Weeks 1–4 · The Intensive Arc
Week 1
Foundation
Daily In-Person · 7 Sessions
We begin from what's already working, not from zero.
- Day 1: Name the fear. Sleep target set. Kitchen. Gym. Shame spiral protocol reviewed together.
- Day 2: First gym session. Goal — showing up, not performance. Evening protocol introduced.
- Day 3: First meal planning session. 3–4 repeatable meals built. Cook together.
- Day 4: Gym. Sleep data reviewed. Protocol adjusted. Implementation intentions set.
- Day 5: Meal prep session 2. Batch cook. Meal timing gaps identified.
- Day 6: Gym. First body observation — what do you notice when you follow through?
- Day 7: Personal Protocol Document delivered. Week 2 intentions set.
Week 2
Load
Alternating In-Person + Zoom
The scaffolding reduces. The weight transfers — you carry more of it now.
- In-person days: Gym, meal prep, coaching.
- Zoom days: 15-min structured check-in — sleep, food, one thing you're tracking today.
- Midpoint session: is sleep improving? What's the relationship to late-night eating now?
- Begin naming: what do you tell yourself right before you bail on a commitment?
- Week 2 close: one shift named. Next edge identified. Week 3 intentions set.
Week 3
Witness
3× In-Person + Daily Voice Memos
Not just doing — watching yourself do. The observer starts to build.
- In-person sessions: Gym, meal prep, interoceptive observation.
- Daily voice memo: 2–3 min — sleep, food, movement, one thing you noticed about yourself or your body.
- You initiate the memo. That transfer of accountability is the point.
- Week 3 close: what do you actually believe about yourself now vs. Day 1? Evidence, not impressions.
Week 4
Own
2× In-Person + Day 30 Ritual
The structure is yours now. This week names that explicitly.
- Daily voice memos continue — coach reflects patterns back.
- Day 25 session: Who is in your life? What does drift look like? What is one thing that changes about your world when this ends?
- Day 30 — Closing Ritual: Part 1 — evidence review. Sleep log, food, gym, memos read back. Part 2 — return to the fear named on Day 1. What does the data say about it now?
Independence Phase · Days 31–45
Week 5
Carry
1× In-Person + Daily Memos
You are primarily holding the structure yourself now.
- Daily voice memos. Coach observes more, intervenes less.
- Day 34 session: What's held since Day 30? What's softening? What needs tending?
- Coach listens for what you flag vs. what you minimize.
Week 6
Hold
1× In-Person + EOD Memos + Day 45
Reduced contact is intentional — you are the one holding it now.
- Every-other-day memos. Watching you hold yourself.
- Day 41 session: Name the maintenance architecture concretely — gym days, prep days, early warning signs.
- Day 45 — Close: Evidence review, days 31–45. Forward conversation: what does the 90-day horizon look like?
45
Day 45 Close + 60-Day Check-In Built In
The handoff is complete — and there's a bridge built after it
Day 45 closes with evidence review and a 90-day forward conversation. A 60-day check-in Zoom is built into the price — no upsell, scheduled at close. It extends the accountability horizon past the moment most people drift.
✓ 90-min intake assessment
✓ Personal protocol document (Day 7)
✓ Evening protocol
✓ Shame spiral recovery protocol
✓ In-person gym + meal prep sessions
✓ Daily voice memo support
✓ Day 30 + Day 45 closing rituals
✓ 60-day check-in (built in)
$7,500 · Payment plan — 3 installments
$2,500Day 1
$2,500Day 14
$2,500Day 30
Immersion · Tier 2
60-Day Intensive
+ Neuroplasticity Layer
+ Neuroplasticity Layer
Everything in Elevate, extended to 60 days with a neuroplasticity integration layer and a structured consolidation phase. Built around the research showing that complex behavioral change requires sustained contact through the habit formation window — and the clinical reality that ketamine-assisted therapy is most effective when the behavioral environment around it is intentionally structured.
$9,500
60 days + integration layer
Pillar 01
Full Elevate Structure
The complete 45-day arc — Foundation through Hold — with all pillars, sessions, voice memos, protocols, and closing rituals intact.
Pillar 02
Neuroplasticity Layer
Pre-treatment prep, 0–24 hr window contact, and 24–72 hr optimization protocol woven across the full arc. Behavioral and somatic only — psychological processing stays with your medical provider.
Pillar 03
Consolidate Phase
Days 46–60: weekly online coaching plus daily voice memos. The neuroplasticity work benefits from reinforcement well beyond the 72-hour window. This phase locks in what the integration layer opened up.
Weeks 1–6 · Full Elevate Arc
Weeks 1–4
Foundation → Own
Identical to Elevate
Full daily intensive through weekly handoff. Same arc, same depth.
- Week 1: Foundation — daily in-person, all three pillars installed.
- Week 2: Load — alternating in-person and Zoom check-ins.
- Week 3: Witness — 3× in-person, daily voice memos, interoceptive observation.
- Week 4: Own — handoff, Day 30 closing ritual, protocol doc updated.
Weeks 5–6
Carry → Hold
Independence Phase · Day 45 Close
Supported independence. You hold the structure. Coach watches.
- Week 5: daily memos, one in-person, coach observes more.
- Week 6: EOD memos, one in-person, Day 45 close.
- 60-day check-in scheduled at close — built in, no upsell.
+ Neuroplasticity Integration Layer · Woven throughout the full arc
Pre-Treatment Session
Before each ketamine session — intention setting, anxiety reduction, behavioral focus primed for the window ahead.
0–24 Hours Post-Treatment
In-person or Zoom contact. Gym if tolerated. Grounded meal. Integration conversation — behavioral and somatic only.
24–72 Hours Post-Treatment
Movement, nutrition support, minimal stimulation environment — keeping the neuroplasticity window open.
Ongoing Integration Weaving
Observations woven into the coaching arc. Psychological processing remains with your medical provider.
Why the window matters: Ketamine reliably produces a 24–72 hour window of elevated BDNF and increased synaptic plasticity. New behavioral patterns installed during this window have significantly greater traction than those introduced outside of it. What this layer adds is intentional behavioral and somatic optimization during the periods when your brain is most biologically open to forming new patterns.
Consolidate Phase · Days 46–60
Weeks 7–8
Consolidate
Weekly Online + Daily Memos
The neuroplasticity windows have opened. This phase reinforces what they made possible.
- Weekly online coaching session (60 min): observation-focused — what are you noticing about yourself now? What has the regulation work done to the stories you were carrying?
- Daily voice memo continues: sleep, food, movement, one interoceptive observation. Same format, deeper content.
- Values conversation introduced: not what you want to achieve — who do you want to be? That anchor is more durable than any behavioral goal.
- Day 60 — Close: Evidence review of days 46–60. What held? What's still fragile? Forward conversation: what does the next chapter look like?
Day 60
Closing Ritual
90-Min Session + 60-Day Check-In
Evidence review and a renegotiation of the story you walked in with.
- Part 1 — The Evidence: 60 days of sleep logs, food patterns, gym attendance, voice memos read back. The data is the data.
- Part 2 — The Story: direct return to the fear named on Day 1. What does 60 days of evidence — including the neuroplasticity work — say about it now?
- 60-day check-in Zoom scheduled at close — built in, no upsell.
60
Day 60 Close + 60-Day Check-In Built In
Two-part ritual — evidence and the story the data tells
Day 60 closes with a two-part ritual mirroring Day 30 — but with 60 days of evidence, the neuroplasticity work woven throughout, and a forward conversation anchored in values rather than goals. A 60-day check-in Zoom is built in and scheduled at close.
✓ Everything in Elevate
✓ Pre-treatment prep sessions
✓ Post-treatment window contact (24 hrs)
✓ 48–72 hr window optimization protocol
✓ Integration weaving across full arc
✓ Days 46–60 consolidate phase
✓ Values conversation (Week 7)
✓ Day 60 closing ritual
✓ 60-day check-in (built in)
$9,500 · Payment plan — 3 installments
$3,167Day 1
$3,167Day 14
$3,166Day 30
Sovereign · Tier 3
The 90-Day
Full Arc
Full Arc
Everything in Immersion, extended through the full neurological consolidation window. The research is clear that 90 days is where habit automaticity actually takes hold. This tier is built to take you there — and to make sure what you build is yours when it ends.
$11,000
90 days · Full consolidation arc
Pillar 01
Full Immersion Structure
The complete 60-day arc with neuroplasticity integration layer — all pillars, protocols, rituals, consolidate phase, and sessions intact through Day 60.
Pillar 02
Consolidation Phase
Days 46–90 structured as a deliberate taper — weekly online coaching, async voice memos, and regular check-ins calibrated to the neurological consolidation timeline.
Pillar 03
Identity Integration
The back half of this program moves from behavioral compliance to identity-level change — values anchoring, relational world building, and the transition from structure-held to self-held.
Weeks 1–6 · Full Immersion Arc
Weeks 1–8
Foundation → Consolidate
Identical to Immersion
Full 60-day Immersion arc — intensive through independence through consolidation.
- Weeks 1–4 (Foundation → Own): daily intensive, all three pillars, neuroplasticity layer active.
- Weeks 5–6 (Carry + Hold): independence phase, Day 45 close.
- Weeks 7–8 (Consolidate): weekly online + daily memos, values conversation, Day 60 ritual.
+ Integration Layer
Neuroplasticity
Woven throughout
Identical to Immersion tier — woven across the full first 45 days.
- Pre-treatment prep, 0–24 hr window contact, 24–72 hr protocol.
- Integration weaving across arc — behavioral and somatic only.
- Psychological processing remains with your medical provider.
Extended Consolidation · Days 61–90
Why the extended consolidation phase exists
Immersion takes you to Day 60 — which is close to the mean automaticity threshold. Sovereign takes you to Day 90 — where complex multi-behavior change actually consolidates into identity rather than effort. The difference between someone who built good habits and someone who became a different person is what happens in days 61–90.
The contact continues to taper deliberately. The question shifts from behavioral compliance to identity integration — not "am I doing the things" but "is this who I am now?" That is a fundamentally different kind of work, and it requires time and relational witnessing to complete.
Weeks 9–10 · Days 61–75
Weeks 9–10
Integrate
Bi-Weekly Online + EOD Memos
The behaviors are beginning to belong to you — not the program.
- Bi-weekly online session (60 min): identity-level work — the transition from "I am trying to do this" to "this is who I am."
- Every-other-day voice memos: reduced frequency reflects increased internal accountability.
- Relational world conversations: what is one concrete thing changing about your social life? This is named and tracked, not left to chance.
- Confidence and body observation continued — evidence against old stories gathered across sessions.
Weeks 11–13 · Days 76–90
Weeks 11–13
Sovereign
Weekly 30-min Check-In + Weekly Memo
Minimal scaffolding. Maximum self-holding. This is what 90 days was building toward.
- Weekly 30-min Zoom check-in: not accountability — witnessing. What does he notice about who he's become?
- Weekly voice memo: one observation. That's it. The frequency reduction is clinical — it tests whether the internal voice has developed enough to carry the function the daily memo was serving.
- Final week: prepare for Day 90 ritual. Gather evidence from the full arc. Name what shifted in the belief that was on the table on Day 1.
Day 90
Closing Ritual
90-Min In-Person Session
Not a graduation. An evidence review and a renegotiation of the story you walked in with.
- Part 1 — The Evidence: 90 days of sleep logs, food patterns, gym attendance, voice memos read back. The data is the data.
- Part 2 — The Story: direct return to the fear named on Day 1. What does 90 days of evidence say about it? What is still true? What isn't?
- Part 3 — The Forward: who are you now? What does the next chapter look like — not as a goal, but as an identity?
- 60-day post-program check-in scheduled at close.
90
Day 90 — The Full Arc Close
Three-part session: evidence, story, and forward
The Day 90 ritual is the only closing session in any of the three tiers that includes a third part — the forward conversation. After 90 days, the question is not just what changed but who he is now and what that means for the life ahead. A 60-day post-program check-in is built in and scheduled at close.
✓ Everything in Immersion (60 days)
✓ Days 46–60: weekly online + daily memos
✓ Days 61–75: bi-weekly online + EOD memos
✓ Days 76–89: weekly check-in + memos
✓ Day 90 three-part closing ritual
✓ Values-based motivation anchor (Week 7)
✓ Social architecture planning
✓ 60-day post-program check-in
$11,000 · Payment plan — 4 installments across the arc
$2,750Day 1
$2,750Day 14
$2,750Day 30
$2,750Day 60
Logistics & Notes
— Groceries for meal prep sessions are client-covered.
— Travel within a reasonable local radius is included. Extended travel discussed at intake.
— All packages begin with a no-cost 30-minute discovery call to assess fit.
Family Support Sessions
— One pre-program family session (90 min) and bi-weekly check-ins throughout are included in all tier pricing.
— If the family dynamic requires additional sessions beyond what is included, those are billed at the standard coaching rate discussed at intake.
— Packages are designed for one client at a time. Availability is limited.