long post
including
stats
case studies
unique strategy
rare interview
tool or widget
visualization
video
Keywords for search optimization
topic
in the first 100 words of your page
in your image or alternative text
in an h1 tag or h2/h3 tag
in the last 100 words of your page
LSI keywords found on bottom of google pages search
backlinks
Structure content to give accessible info ASAP-short intro-five lines-then strategy,
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
